UK online retailer · Essex
Established in e-commerce. Focused on lasting supply relationships.
ABF Commerce Group is an independent UK online retailer with over £1 million in cumulative sales. We buy consumer products across several categories and are building supply relationships with wholesalers, distributors and manufacturers.
Who we buy from
We buy from the trade and want to reorder
Trade accounts with wholesalers and distributors are our main focus today. Direct relationships with manufacturers and brand owners are an important part of where we are heading.
Wholesalers and distributors
Trade suppliers looking for a serious, repeat customer across several consumer categories.
- Trade accounts on agreed terms
- Regular reorders planned around sell-through
- Company and VAT details supplied for your application
- Clear, prompt communication on orders, stock and payment
Manufacturers and brand owners
Brands that want a well-run, open UK online retailer buying their products directly.
- Authorised online resale
- Direct purchasing and repeat orders
- Brand and channel guidelines followed where lawful
Other legitimate sources
Authorised wholesalers and other lawful sources of genuine consumer goods.
- Clear provenance for the stock we buy
- Terms agreed in writing for each account
- Several consumer categories from one buyer
Who you would deal with
A registered UK company with a trading record
Before you open an account you will want to check who is behind the order. These are the facts you can verify.
- 15515780Companies House number. ABF Commerce Group Ltd, incorporated in England and Wales on 23 February 2024.
- £1m+Cumulative sales, as of October 2026.
- EssexBased in Essex and selling online to customers across the UK.
- VATVAT registered. Our VAT number is on the company information page.
- 2 directorsPrivately owned and run by its two founding directors.
- 01
Wholesale and trade-account buying
We want to place more of our buying through trade accounts with wholesalers and distributors, on agreed terms and to reorder from suppliers that work well.
- 02
Manufacturer and brand-direct buying
Where a brand or manufacturer is willing, we want to buy direct and sell as an authorised online retailer.
- 03
Demand-led product selection
We choose what to buy from sales and market data, and plan order quantities around how fast a product sells.
- 04
Online retail
We sell the products we buy through established online marketplaces, managing listings, stock and customer orders ourselves.
What suppliers ask us
The questions to ask before opening an account
We would rather answer the difficult questions at the start. This is how we approach the ones we expect.
Is this a real, registered business?
Yes. ABF Commerce Group Ltd is registered at Companies House (15515780), incorporated in February 2024 and VAT registered. Our details are on one page, and we will supply further business information for an account application.
What do you do with the products you buy?
We sell them to UK customers through online marketplaces. We buy stock outright, so you deal with one company that places its own orders.
Are you after one discount or a relationship?
A relationship. We want repeat orders from suppliers we can plan around. A first order is a good way for both sides to see how an account works before it grows.
How do you approach trade terms?
We read supplier terms carefully and are happy to discuss pro forma or credit arrangements, minimum order values and delivery terms before an account opens.
How do you decide what to buy?
We study sales and market data first. Demand, competition and costs shape what we buy and in what quantities, so reorders follow real sell-through.
Will you follow our channel rules?
We say up front how and where we sell, and follow the brand guidelines, authorised-reseller terms and marketplace rules you share with us, where lawful.
How to evaluate us
From first enquiry to first order
A simple, flexible route. Each side decides at every step whether to continue.
Enquiry
Tell us who you are, what you supply and the account you offer.
Business check
Check our Companies House and VAT details, and ask for anything else your accounts team needs.
Account application
We complete your trade application and agree ordering, payment and delivery terms in writing.
First order, then reorders
We place a first order and reorder where the products sell and the account works for both sides.
Talk to us about supplying ABF Commerce Group.
Tell us about your range and the trade terms you offer. We read every enquiry from wholesalers, distributors and brands.